SAP CDP Unifies. SAP Emarsys Monetizes.

Edraky Global
Nov 10
3 min read

Turn Customer Data & Messaging into Measurable Revenue

Today’s customers interact everywhere websites, mobile apps, WhatsApp, stores, and call centers. But most organizations in Saudi Arabia, Egypt, and the UAE still operate with fragmented customer data and guesswork engagement.

You can’t personalize revenue if you can’t identify customers.

SAP solves this problem with two connected powerhouses:

SAP Customer Data Platform (CDP) — fixes identity & unifies customer truth
SAP Emarsys Marketing Automation — turns that data into revenue outcomes

Together, they create the SAP CX Revenue Engine that unlocks:

Higher conversions
Stronger loyalty
Measurable ROI
Real-time customer understanding

Why CDP + Emarsys with Edraky Matters in MENA

Enterprises here are scaling fast — but their data is not.
CDP unifies identity & Emarsys monetizes identity.
Real-time data flows powering real business growth.

Business Outcomes You Can Measure

When SAP CDP and SAP Emarsys work together, every interaction becomes a business result.

Unified Identity → Accurate Engagement

Real-time profiles ensure every message and offer is relevant to the customer’s behavior and intent.

Predictive Journeys → Higher Revenue Per Customer

AI-powered recommendations guide customers toward the next best purchase automatically.

Real-Time Personalization → Stronger Loyalty & Retention

Every channel email, WhatsApp, SMS, mobile becomes a personalized experience that customers return for.

End-to-End Truth → Faster Decision-Making

Marketing, sales, service, and commerce share one version of the customer, eliminating silos and delays.

Zero Wasted Spend → Higher Profit Margin

Budgets go where they deliver impact no duplication, no irrelevant campaigns, no lost opportunities.

Why SAP CDP & Emarsys with Edraky?

Technology alone won’t deliver transformation. Adoption and revenue impact will.

Edraky ensures SAP CX drives real outcomes:

SAP Platinum Partner
Middle East expertise (🇸🇦 🇪🇬 🇦🇪)
Industry focus: Retail, Manufacturing, Automotive & Distribution
From design → implementation → optimization

We align SAP CX to how your customers buy, engage, and return.

Ready to Turn Data into Revenue?

With Edraky + SAP CDP + Emarsys:

CX finally pays off.

📩 Book your FREE SAP CX demo today.

Let’s build revenue-driven customer journeys.

Q&A:

Why do we need CDP if we already have a CRM?

Because CRMs only know customers in one context sales.

Edraky + SAP Customer Data Platform (CDP) unify every identity across web, mobile, commerce, loyalty, and support, creating:One Customer. One Profile. One Journey.

Is SAP CDP just another data warehouse?

No. Warehouses store data they don’t activate it.

Edraky + SAP Customer Data Platform (CDP) turn data into real-time action enabling personalization, consent management, and measurable revenue optimization.

Will SAP CDP increase revenue?

Yes, directly.

With Edraky + SAP Customer Data Platform (CDP), a unified customer identity enables personalized offers, driving higher conversion and measurable growth.

Is Emarsys just for email marketing?

No. Edraky + SAP Emarsys automate all revenue-driving channels WhatsApp, SMS, push, loyalty, web personalization, and more.

Every channel becomes a personalized, measurable growth engine.

Can Emarsys prove ROI?

Yes, with complete transparency.

Edraky + SAP Emarsys calculate the exact revenue generated by each customer journey, eliminating guesswork and proving measurable marketing impact.

What if our data isn’t perfect?

It still works. Edraky + SAP Emarsys enrich and personalize experiences even with incomplete data.

When connected to SAP Customer Data Platform (CDP), your data becomes real-time, unified, and 360° accurate powering meaningful customer engagement and measurable growth.

What’s the advantage of CDP + Emarsys combined with Edraky?

CDP unifies data. Emarsys monetizes data. Revenue follows relevance.