Turn Customer Data & Messaging into Measurable Revenue Today’s customers interact everywhere websites, mobile apps, WhatsApp, stores, and call centers. But most organizations in Saudi Arabia, Egypt, and the UAE still operate with fragmented customer data  and guesswork engagement . You can’t personalize revenue if you can’t identify customers. SAP solves this problem with two connected powerhouses: SAP Customer Data Platform (CDP)  — fixes identity & unifies customer truth S