From Efficiency to Intelligence The Real Risk Isn’t Change, It’s Standing Still. Across Saudi Arabia, the UAE, and Egypt, CIOs are leading enterprises that already run world-class SAP systems, SAP S/4HANA, SAP SuccessFactors, SAP Ariba, and SAP Customer Experience. Automation is in place, integration is mature, and reporting is reliable. Yet, a new challenge is emerging: efficiency without intelligence. From Integrated to Intelligent Many technology leaders realize that autom

Turn Customer Data & Messaging into Measurable Revenue Today’s customers interact everywhere websites, mobile apps, WhatsApp, stores, and call centers. But most organizations in Saudi Arabia, Egypt, and the UAE still operate with fragmented customer data  and guesswork engagement . You can’t personalize revenue if you can’t identify customers. SAP solves this problem with two connected powerhouses: SAP Customer Data Platform (CDP)  — fixes identity & unifies customer truth S