Turn Customer Data & Messaging into Measurable Revenue Today’s customers interact everywhere websites, mobile apps, WhatsApp, stores, and call centers. But most organizations in Saudi Arabia, Egypt, and the UAE still operate with fragmented customer data  and guesswork engagement . You can’t personalize revenue if you can’t identify customers. SAP solves this problem with two connected powerhouses: SAP Customer Data Platform (CDP)  — fixes identity & unifies customer truth S

In today’s world, customers expect more more convenience, more personalization, more trust. They expect brands to understand them, support them, and deliver quickly without friction. But delivering seamless customer experience has never been more challenging: Expanding store networks Vendor and supply constraints Price pressure and margins Delayed orders and last-mile issues Customer trust on the line with every interaction Disconnected systems cause broken journeys. Broken j