SAP + Edraky: the Power of Connected Customer Experience

Edraky Global
3 hours ago
3 min read

In today’s world, customers expect more more convenience, more personalization, more trust. They expect brands to understand them, support them, and deliver quickly without friction.

But delivering seamless customer experience has never been more challenging:

Expanding store networks
Vendor and supply constraints
Price pressure and margins
Delayed orders and last-mile issues
Customer trust on the line with every interaction

Disconnected systems cause broken journeys.

Broken journeys cause lost customers.

So how do leading businesses do it right?

They succeed with connected data, AI-powered automation, and one unified experience across the entire customer lifecycle.

With SAP Customer Experience solutions, powered by Edraky, your business unlocks:

The 5 Pillars of Connected CX

SAP Customer Data Platform (CDP)

➡ One real-time profile for every customer

➡ Trustworthy insights for smarter targeting

SAP Emarsys Marketing Automation

➡ Personalized engagement on every channel

➡ Campaigns driven by real customer behavior

SAP Sales Cloud

➡ Predictable pipeline & intelligent handover

➡ Data-driven selling with AI

SAP Service Cloud

➡ Faster resolution on WhatsApp, chat, phone, or field

➡ Consistent experiences wherever customers reach you

SAP Commerce Cloud

➡ Unified shopping experiences

➡ Fast ordering and optimized fulfillment

Together — they form One Connected Customer Experience, where:

Each moment is informed
Each message is relevant
Each customer feels valued

And Edraky makes it happen in the MENA region with proven SAP expertise.

Business Outcomes You Can Measure:

Lower churn & higher lifetime value
Faster revenue impact
Predictable speed from first contact to delivery
Loyal customers who keep coming back

CX is no longer a cost, It’s your competitive advantage.

Ready to Transform Your Customer Experience?

SAP + Edraky =

Engage Smarter
Sell Faster
Serve Better
Grow Predictably

👉 Book your FREE CX Transformation DEMO today.

Q&A:

Why do we need new systems? We already have a CRM.

A CRM only supports part of the customer journey.

Edraky + SAP CX connect Sales, Service, Commerce, and Marketing with one real-time customer truth, so no team ever works blind.

Is this actually worth the investment?

Yes. Edraky + SAP CX drive revenue where it matters more conversions, fewer lost deals, faster service, and stronger loyalty.

We have data everywhere. Will this even work for us?

That’s exactly the point.

Edraky + SAP CDP unify every source into one real-time identity — the more scattered your data is, the more value you gain.

Our service isn’t bad… why change?

Because ‘not bad’ no longer keeps customers.

Nearly 70% of customers switch brands after poor service.

Edraky + SAP Service Cloud ensure fast, consistent resolutions on every channel — so customers stay loyal.

Marketing automation sounds like a headache.

Not with SAP Emarsys.

Designed for marketers quick to launch, powerful at scale, and fully driven by AI insights.With Edraky, you activate automation that actually delivers results.Can this support our growth across regions?

Can this support our growth across regions?

Absolutely. SAP powers global leaders and Edraky localizes success across Egypt, KSA, UAE, and the entire MENA region.

How long before we see results?

With Edraky’s expertise: fast.

From campaign performance to service efficiency to sales growth — you see measurable impact early.