SAP Emarsys: Personalized Engagement That Drives Growth

Real-Time Personalization. Automated CX Growth.

Today’s customers expect every interaction to feel personal whether on email, mobile, SMS, apps, or online stores. But most marketing teams still struggle with generic campaigns that don’t match real customer behavior.

That’s where SAP Emarsys transforms the game. It enables real-time 1:1 personalized engagement across every channel powered by unified customer insights.

Emarsys natively integrates with:

• SAP Customer Data Platform (CDP) — for unified customer identities and real-time activation

• SAP Commerce Cloud — for transactional, behavioral, and lifecycle automation

• SAP Sales Cloud — for syncing leads, opportunities, and sales insights

• SAP Service Cloud — to leverage service events for retention and loyalty journeys

• SAP Loyalty & Mobile Engagement (SAP’s loyalty engine + mobile channels)

What Makes SAP Emarsys a CX Growth Engine?

• Real-Time Personalization — Every channel and touchpoint

• Automated Customer Journeys — Lifecycle engagement at scale

• AI Recommendations — Offers customers actually want

• Higher Conversions — Messages that drive action

• Loyalty Impact — Repeat purchases and stronger retention

When every message is relevant… every moment becomes a revenue opportunity.

Why SAP Emarsys with Edraky?

As SAP Platinum Partner in MENA, Edraky deploys Emarsys to deliver:

• Personalized campaigns with measurable ROI

• Automated retention — reducing churn across markets

• Higher Customer Lifetime Value (CLV)

• Seamless activation of unified profiles from SAP CDP

With Edraky, marketing teams launch better campaigns faster.

Because personalization shouldn’t slow you down. It should push you forward.

Ready to Turn Personalization into Profit?

If every customer is unique… your marketing should be too.

SAP Emarsys + Edraky =

• Relevant Engagement → Higher Conversions

• Smarter Automation → Better Customer Experiences

• Connected CX → Sustainable Revenue Growth

Request your FREE SAP Emarsys Demo today.

Let’s create personalized journeys that lead to loyalty.

Q&A:

We bought marketing automation before, nobody used it. Why Emarsys?

Because Emarsys, delivered by Edraky, is built around revenue outcomes, not complicated workflows.

Your team launches ready, industry-proven use cases in days driving faster conversions and stronger repeat purchases.

Is Emarsys just email sending?

No. Edraky + SAP Emarsys drives:

• AI personalization across all channels

• Predictive product recommendations

• WhatsApp, SMS, push & in-app automation

• Loyalty journey activation

• Full-funnel lifecycle revenue automation
  

Every channel becomes a revenue channel.

Can Emarsys prove ROI or is it “marketing fluff”?

Absolutely. Edraky + SAP Emarsys provide full revenue attribution and performance transparency.

Every campaign, journey, and interaction is tied directly to measurable outcomes showing exactly how much revenue each activity generates.

Clear data. Proven impact. Real ROI.

We don’t have perfect data — will Emarsys still work?

Yes. Edraky + SAP Emarsys enrich customer profiles, predict intent, and deliver personalization even with partial data.

When connected to SAP Customer Data Platform (CDP), it becomes real-time, 360°, and revenue-ready intelligence.

How does Emarsys connect to SAP CX?

Edraky + SAP Emarsys are natively integrated with:

• SAP CDP

• SAP Commerce Cloud

• SAP Sales Cloud

• SAP Service Cloud

• SAP Loyalty and mobile engagement

Your marketing becomes smarter, faster, and revenue-driven.