From Efficiency to Intelligence The Real Risk Isn’t Change, It’s Standing Still. Across Saudi Arabia, the UAE, and Egypt, CIOs are leading enterprises that already run world-class SAP systems, SAP S/4HANA, SAP SuccessFactors, SAP Ariba, and SAP Customer Experience. Automation is in place, integration is mature, and reporting is reliable. Yet, a new challenge is emerging: efficiency without intelligence. From Integrated to Intelligent Many technology leaders realize that autom